7 Best Free Facebook Engagement Rate Calculator Services

Here is a list of the 7 best free Facebook engagement rate calculator services. Engagement is everything when talking about Facebook or any social media platform. You can measure the engagement to know how well your content is performing. There are several ways to calculate the engagement rate based on what are you measuring. It can be a post, a page, or an entire Facebook profile.

Usually, the Facebook engagement rate is calculated by dividing the total engagement by the total reach. The total engagement here includes the total number of likes, comments, views, and shares. The engagement rate is usually expressed as a percentage so you have to multiply the quotient by 100. For example, if a Facebook post gets 100 engagements from 1000 total views, it has 10% engagement.

A Facebook engagement rate calculator can help you to do just that quickly and more accurately. This post covers 7 online calculators where you can calculate Facebook engagement rate. Some calculators focus on Facebook posts engagements with additional insightful data whereas some cover multiple calculators for various social media platforms. You can go through the post to check these out in detail.

My Favorite Facebook Engagement Rate Calculator

TheOnlineAdvertisingGuide.com is my favorite website on this list to calculate the Facebook engagement rate. Apart from usual calculations, this website lets you add optional data to go compare your engagement with the industry average. This is a good way to measure your social media marketing efforts and see what’s working and what’s not.

You can check out our other lists of the best free online Facebook Ad Preview Tools, online Facebook Video Downloader websites, and Facebook Video Downloader Apps for Android.

Comparison Table:

Name	Ideal for	No. of Calculators
TheOnlineAdvertisingGuide.com	Facebook	1
Swonkie.com	Multiple Platforms	10+
Blog.Hootsuite.com	Multiple Platforms	1
ChilliMedia.co.za	Facebook	2
RepublicSMEToolkit.com	Facebook	2
Lido.app	Facebook	1
CorneliaEllis.com	Facebook	2

TheOnlineAdvertisingGuide.com

TheOnlineAdvertisingGuide.com provides a free online Facebook Engagement Rate Calculator. This free tool can help you work out your Facebook engagement rate. There are three primary parameters in this calculator; Total Engagements, Total Reach, and Engagement Rate. You can add any two to calculate the third one. Along with that, there are a few optional fields that can show you a comparison of your results to the benchmark when available. For example, you can select a channel (organic post, ad, page, etc,) and then briefly select the category and country. This compares your engagement metrics with the current average in that specific category and shows if you are doing better or worse.

Highlights:

• This calculator can be used for Posts, Ads, Profiles, Pages, and others.
• It calculates the engagement rate from total engagements and total reach.
• It provides an engagement benchmark based on the current average.
• Shows the Engagement Rate formula with explanations.

Swonkie.com

Swonkie.com offers a collection of online engagement rate calculators. It covers calculators designed for Facebook, Twitter, Instagram, LinkedIn, and more. There are multiple calculators for each platform. For example, in the case of Facebook, there are Facebook Engagement Rate Calculator, Post Engagement Rate Calculator, Page Engagement Rate Calculator, and others. You can simply pick the calculator that you want to use. Depending on the selected calculator, you have to fill in the engagement stats. With that, you can easily get an engagement rate.

Highlights:

• It has a collection of calculators for engagement rate calculations.
• It covers calculators for various social media platforms.
• Each calculator comes with a brief explanation and formula used.

Blog.Hootsuite.com

The social media management platform Hootsuite has a blog post covering an Engagement Rate Calculator and guides. This calculator is ideal for profile or page engagement rate calculation. You can use it for various social media platforms as long as you have the engagement data. The calculator has the following data fields; Number of followers, Number of posts, Comments, Shares, Likes, Saves, Clicks, and DMs. You can add any three values to get the engagement rate. But the more data you add the better result you get. Apart from the calculator, the post explores the engagement rate by different metrics covering pros and cons. It is helpful to understand and expand the social media engagement rate.

Highlights:

• This calculator calculates the engagement rate for a profile/page.
• It can be used for various social media platforms.
• It also explores 6 engagement rate formulas covering pros and cons.

ChilliMedia.co.za

ChilliMedia.co.za has a set of Facebook performance calculators. This covers a total of two calculators; Facebook Reach Rate Per Post and Engagement Rate Calculator. The Facebook Reach Rate Per Post calculator helps you determine the quality of a post based on the engagement data. Whereas the Engagement Rate Calculator determines how well your page generates engagement on Facebook. Along with these two calculators, this website also provides average engagement rates on Facebook and Instagram. It uses charts to show the engagement by industries. You can use the calculator to find your Facebook engagement rate and then compare it with the average as per your industry.

Highlights:

• This calculator calculates the page engagement rate.
• It also offers Facebook Post Reach Rate Calculator.
• Provides useful insight into the average engagement rate on Facebook.

RepublicSMEToolkit.com

RepublicSMEToolkit.com is another website with a free Facebook Engagement Rate Calculator. This website features two separate calculators. One calculator calculates the engagement rate by reach and another calculates the engagement rate by impressions.

• Engagement Rate by Reach: It calculates the Engagement Rate from Total Engagements Per Post and Reach Per Post.
• Engagement Rate by Impressions: It calculates the Engagement Rate from Total Engagements Per Post and Total Impressions.

Depending on what data you have, you can use any of these calculators to determine your Facebook engagement rate.

Highlights:

• Post Reach or Impressions, you can use any of these to calculate the engagement rate.

Lido.app

Lido.app has one of the simplest Facebook Engagement Rate Calculators. It has a basic interface with two boxes for input. One is to add the Total Number of Engagements and another to add the number of views/followers/visits. Simply add your data into the respective box and then click the big blue button below. Doing this calculates the engagement rate and shows it below the button. That is all you get with this simple calculator.

Highlights:

• It is a simple tool to calculate the engagement rate.

CorneliaEllis.com

CorneliaEllis.com is another website that can help you calculate your Facebook engagement rate. This website offers 2 social media performance calculators. One is Engagement Rate Calculator. This calculator calculates the engagement rate from the total number of reactions and the number of users reached. The second one is to calculate Facebook Reach Rate Per Post. This one takes the Total Reach Per Facebook Post and the number of fans on the page and then gets you the Reach Rate. Along with the calculators, it also shows stats covering Facebook Organic Reach and Average Reach Rate per post on Facebook.

Highlights:

• This calculator calculates the page engagement rate.
• It also has a Facebook Post Reach Rate Calculator.
• Offers useful insight into average engagement rate and reach rate.

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