5 Best Free Online Instagram Ad Cost Calculator Websites
Here is a list of best free online Instagram Ad Cost Calculator websites. Instagram ad cost calculator helps users find out the estimated cost they need to spend on Instagram to reach their goals. To perform this calculation, these calculators consider various parameters like Target Audience, Campaign Objectives, Ad format, Campaign Duration, Campaign Budget, etc. If you want to estimate the cost of running ads on Instagram, then check out these online Instagram ad cost calculator websites.
These websites simplify the overall Instagram ad cost calculation experience. To perform the calculation, users need to enter different sets of parameters that can change from one website to another. Some of the important parameters that these calculators require for the calculation are Ads Budget (Monthly or Yearly), Average Cost Per Click, Average Revenue Per Sale, and Average Instagram CPM. After performing the calculation, users can view all important Instagram ad cost parameters like Cost Per Lead, value of a Lead, Number of Leads, Expected Profit, Conversion Rate, etc. To help you out, I have included the necessary Ad Cost calculation steps in the description of each website.
These websites also offer additional digital marketing calculators like YouTube Ad Cost, TikTok Ad Cost, Facebook Ad Cost, TikTok Influencer Pricing, etc. Go through the list to know more about these websites.
My Favorite Online Instagram Ad Cost Calculator Website:
convoboss.com is my favorite website as it offers the most detailed Instagram ad cost calculator. Plus, it divides the calculator into three sections namely Instagram Ads Lead Metrics, Conversion Metrics, and Business Metrics.
You can also check out lists of best free Online Facebook Ads Cost Calculator, Online Instagram Influencer Earnings Calculator, and Online Instagram Engagement Rate Calculator websites.
Comparison Table:
| Features/Website Names | Can calculate multiple ad cost parameters | Only uses Budget to perform ad cost calculation | Offers information related to ad cost calculation |
|---|---|---|---|
| convoboss.com | ✓ | x | ✓ |
| countarea.com | ✓ | ✓ | ✓ |
| 4bmarketing.com | ✓ | x | ✓ |
| lido.app | x (Only calculates Conversion Rate) | x | ✓ |
| hubspot.com | ✓ | x | ✓ |
convoboss.com
convoboss.com is a free online Instagram ad cost calculator website. This website offers multiple Instagram ad cost and budget analysis tools. Through available tools, users can also calculate Return on Investment and Return on Ad Spend parameters.
The first tool that it offers is Instagram Ads Lead Metrics. It helps users calculate the total website sessions from PPC, Number of Leads, and Cost per Raw Lead. The second tool that it offers is Conversion Metrics through which users can calculate the number of leads per month, number of email sequence completions per month, and number of sales per month. The last tool that it offers is named Business Metrics which helps users calculate gross revenue per sale, average cost per sale, and gross profit per sale values.
Users need to submit their email addressees to get essential parameters (Gross Revenue, Average Cost, Gross Profit, ROI, and ROAS) via email. Now, follow the below steps.
How to perform Instagram ad cost calculation online using convoboss.com:
- Go to this website and access the Instagram ads cost calculator.
- After that, choose a currency type from their available ones namely USD, GBP, and EUR.
- Now, select a tool and enter required values like Instagram ad spend per month, average cost per click, lead conversion rate, up-sell take rate, etc.
- Finally, view the calculated values on the right side of its interface.
Additional Features:
- This website also offers additional online services like SEO & Listing Management, Social Media Marketing, Digital Advertising, Web Design & Hosting, etc.
Final Thoughts:
It is a good online Instagram ads cost calculator through which users can also calculate ROI, ROAS, and Estimated Costs values.
| Pros | Cons |
|---|---|
| Can also calculate ROI and ROAS parameters | |
| Sends complete Instagram ad Cost result via email |
countarea.com
countarea.com is the another free online Instagram ad cost calculator website. This website offers a straightforward online Instagram ad cost calculator that can calculate various important Instagram ad cost parameters such as Number of Impressions, CPM, CTR, Conversion, etc. To calculate all the important ad cost parameters, it only needs an Ads Budget value as input. Now, follow the below steps.
How to perform Instagram ad cost calculation online using countarea.com:
- Visit this website and open up the Instagram Ad Cost Calculator.
- After that, enter your Ad budget in the Enter budget field.
- Next, click on the Calculate button to view important ad cost parameters like Impressions, CPM, CTR, etc.
Additional Features:
- This website also comes with related online tools like TikTok Ad Cost Calculator, Facebook Ad Cost Calculator, TikTok Influencer Pricing, etc.
Final Thoughts:
It is another simple online Instagram Ad Cost calculator that calculated all the important Instagram ad cost parameters with ease.
| Pros | Cons |
|---|---|
| Can calculate multiple essential Instagram Ad Cost Parameters |
4bmarketing.com
4bmarketing.com is another free online Instagram ad cost calculator website. This website can also be used as a Facebook ads budget calculator. Using this website, users can calculate the number of expected impressions, Ideal Audience Size, CTR, and Estimated Number of Conversions values. To find out all these parameters, it only needs your Instagram ad cost budget and Average Instagram CPM values. This website also answers common questions related to Facebook and Instagram advertising. Now, follow the below steps.
How to perform Instagram ad cost calculation online using 4bmarketing.com:
- Visit this website using the given link.
- After that, enter your budget or cost and average expected Instagram CPM values.
- Next, let this calculator perform the calculation.
- Finally, view the calculated values.
Additional Features:
- This website also offers multiple marketing services like Strategy & Consulting, Branding, SEM, Website Design, Email Marketing, etc.
Final Thoughts:
It is another good online Instagram ad cost calculator website through which users can calculate multiple essential Instagram ad cost parameters.
| Pros | Cons |
|---|---|
| Can calculate impressions, CPM, estimated number of clicks & conversions |
lido.app
lido.app is another free online Instagram ad cost calculator website. This website offers a simple Instagram Ad Cost Calculator tool. This tool helps users find out the conversion rate in percentage using total goal completions and total interactions values. Using the conversion rate percentage, users can estimate the Instagram ad cost they need to spend to achieve their goals. Now, follow the below steps.
How to perform Instagram ad cost calculation online using lido.app:
- Start this website and access its Instagram Ad Cost Calculator.
- After that, enter the total goal completions and total interactions values.
- Now, click on the Click Here button to start the calculation process.
- Finally, view the conversion rate in percentage that you can use to estimate the Instagram ad cost value
Additional Features:
- This website also comes with additional free digital marketing calculators such as Radio Ad Cost Calculator, Youtube Ad Cost Calculator, Email Open Rate Calculator, TikTok Royalties Calculator, etc.
Final Thoughts:
It is another good online Instagram ad cost calculator website through which users can also find out the conversion rate value.
| Pros | Cons |
|---|---|
| Can calculate the conversion rate percentage | Cannot directly calculate the Instagram ad cost |
hubspot.com
hubspot.com is the last free online Instagram ad cost calculator website. This website comes with an Advertising ROI calculator that uses the Monthly Ad Budget, Expected CPC, Target Conversion Rate, Average Sale Price, and Lead to Customer Rate values to calculate the Return on Ad Spend value. Besides this, it can also calculate other important parameters such as Expected Profit, Expected Revenue, Value of a Lead, Cost Per Lead, Number of Leads, and Number of Clicks values. Now, follow the below steps.
How to perform Instagram ad cost calculation online using hubspot.com:
- Launch this website using the given link.
- After that, specify the expected monthly ad budget, average sale price, lead to customer rate, etc., values.
- Finally, view various calculated parameters like ROI, Expected Profit, Expected Revenue, etc.
Final Thoughts:
It is another good online Instagram ad cost calculator website that can calculate multiple Instagram ad cost parameters.
| Pros | Cons |
|---|---|
| Can calculate multiple parameters like ROI, Profit, Revenue, etc. |
Frequently Asked Questions
The cost of advertising on Instagram can vary depending on various factors such as the ad format, targeting options, competition, and the overall effectiveness of your campaign. Instagram, being owned by Facebook, utilizes the Facebook Ads Manager platform for ad creation and management, and the pricing structure is similar. Instagram ads can be charged on a cost-per-click (CPC) or cost-per-impression (CPM) basis. The average CPC on Instagram is around $0.50 to $1.00, while the average CPM is around $6.70. However, it's important to note that these numbers are approximate and can fluctuate based on factors like the audience you're targeting, the quality of your ads, and the competitiveness of your industry.
Setting a budget for your Instagram ads involves considering several factors, including your overall marketing goals, available resources, and the estimated cost per ad. Main Steps you should consider while estimating the Instagram ad budget are Marketing Objectives, Understanding of the target audience, Duration of the Ad Campaign, Research of estimated ad costs, and Test & Optimization of the budget based on the performance of ads.
The cost of running Instagram ads per day can vary widely depending on several factors, including your campaign objectives, target audience, ad format, competition, and bidding strategy. When running ads on Instagram, you have the flexibility to set a daily budget that suits your needs. This daily budget represents the maximum amount you are willing to spend on your ad campaign each day. You can adjust this budget at any time to increase or decrease your ad spend.
Naveen Kushwaha
Passionate about tech and science, always look for new tech solutions that can help me and others.
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