6 Best Free Online Twitter Engagement Rate Calculator Websites

Here is a list of the best free online Twitter engagement rate calculator websites. The engagement rate is a metric to determine performance on social media. In the case of Twitter, the engagement rate can help you determine how well your tweet or profile is doing. You can calculate the engagement rate of an individual tweet or an entire Twitter account.

This post covers 6 websites where you can calculate Twitter engagement rate. It is a mix of calculators that perform tweet engagement calculation, profile engagement calculator, and/or both. Some calculators give ask for entire profile stats and determine the overall account engagement. Whereas, some keep the inputs to engagements and impressions for quick tweet engagement calculation. But you can always replace the impressions with followers to get the profile engagement rate as well. With that said, let’s go through the post and explore these calculators.

My Favorite Online Twitter Engagement Rate Calculator

TheOnlineAdvertisingGuide.com is my favorite website on this list to calculate the Twitter engagement rate. This calculator can perform reverse calculations to determine engagements or impressions from the engagement rate. It also provides an industry engagement chart that you can use for self-benchmarking.

You can check out our other lists of the best free Facebook Engagement Rate Calculator Services, Online Instagram Engagement Rate Calculator Websites, and Online Instagram Influencer Earnings Calculator Tools.

Comparison Table:

Name	Input Type	Calculates from
TheOnlineAdvertisingGuide.com	Profile metrics	Engagement + Impressions
CalculatorPack.com	Profile metrics	Profile/tweet stats
Rows.com	Profile metrics	Profile/tweet stats
Swonkie.com	Profile metrics	Engagement + Impressions
Calculator.academy	Profile metrics	Engagement + Impressions
Mention.com	Twitter username	Engagement + Impressions

TheOnlineAdvertisingGuide.com

TheOnlineAdvertisingGuide.com provides a free online Twitter Engagement Rate Calculator. This free tool can help determine the engagement rate of your Twitter channels. The calculator has three input parameters; Total Engagements, Total Reach, and Engagement Rate. You can add any two to calculate the third one. Along with that, there are a few optional fields covering Twitter channels (organic post, ad, profile, etc,), industry, and country. These parameters are used to benchmark the engagement with the industry. However, it does not work like that for Twitter. The calculator does not show any direct benchmarking comparisons for Twitter engagement. But it does show a benchmarking engagement chart that you can use to compare your Twitter engagement and benchmark yourself.

Highlights:

This calculator can be used for Posts, Ads, Profiles, and others.
It calculates the engagement rate from total engagements and total reach.
It shows an engagement benchmark chart based on the current average.
The tool also covers the Engagement Rate formula with explanations.

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CalculatorPack.com

CalculatorPack.com is a free website with a Twitter Engagement Rate Calculator. You can use this tool to calculate your Twitter engagement rate and see how well your tweets are performing. The tool has several input fields asking for Impressions, Engagements, Likes, Retweets, Replies, and Profile Visits. You simply have to provide this information. After that, you can run the calculator to determine the engagement rate. It shows the calculated engagement rate right below along with a list of all the added parameters. It also provides a link that you can use to share the calculation online with others.

Highlights:

This calculator determines engagement based on various profile and post metrics.
It generates a link that you can use to share the calculations.

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Rows.com

Rows.com is another free website with an online Twitter engagement rate calculator. This calculator calculates the engagement rate of a Twitter account using reactions, quotes, and replies to a set of tweets, and the number of followers. You can simply fill in all the asked parameters and instantly see the engagement rate for the added data. This calculator is basically a spreadsheet that you can open in full. From there, you can access a few additional features. You can download the calculations as a CSV file. This comes in the form of tabular data. You can also access and copy the embed code of the calculator that you can use to add this calculator to your websites or blogs.

Highlights:

This simple calculator estimates Twitter engagement based on tweet stats and followers.
You can get the embed code of the calculator and download the calculation as a CSV file.

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Swonkie.com

Swonkie.com offers a collection of online engagement rate calculators. It covers calculators designed for Twitter, Facebook, Instagram, LinkedIn, and more. There are multiple calculators for each platform. For example, in the case of Twitter, there are Tweet Engagement Rate Calculator, Buzz Rate Calculator, Profile Engagement Rate Calculator, and Followers Ratio Calculator. You can simply pick the calculator that you want to use. Depending on the selected calculator, you have to fill in the data and perform the calculation. The Tweet Tweet Engagement Rate Calculator determines engagement rate from engagement and impressions. Whereas the Profile Engagement Rate Calculator determines engagement rate from engagement and followers.

Highlights:

This website has a collection of calculators for engagement rate calculations.
It has Tweet Engagement Rate Calculator and Profile Engagement Rate Calculator.
Each calculator comes with a brief explanation and formula used.

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Calculator.academy

Calculator.academy is a website with free online calculators. This website offers a variety of calculators covering maths, science, fitness, finance, social media, and more. It has a Twitter Engagement Rate Calculator which is similar to many other engagement rate calculators featured on the site. This calculator determines the engagement rate from engagements and impressions. You can simply add your data and perform the calculation. It also works in reverse. If you know the engagement rate along with one other parameter, you can easily calculate engagements/impressions.

Highlights:

This calculator calculates the engagement rate from total engagements and impressions.
It shows an engagement rate formula covering the FAQs as well.

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Mention.com

Mention.com has a Twitter engagement rate calculator that calculates the engagement of a Twitter Profile. This calculator does not ask for the raw data inputs. Instead, it asks for the Twitter username. When you provide a valid username, it fetches the requirement data from Twitter and then gives you the engagement rate of that Twitter account. Along with the engagement, it also shows “likes per tweet”, “replies per tweet”, and “retweets per tweet”. This can help you get an idea of the post engagement of that account. The downside of this calculator is that it collects business emails. To perform the calculator, you have to provide a business email address (no verification required). It shows the results on the same page though.

Highlights:

This calculator determines the engagement of a Twitter account from a username.
It also covers additional profile averages such as post-average engagement.
It requires a business email address to perform the calculation.

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Frequently Asked Questions

How is Twitter engagement rate calculated?

The Twitter engagement rate is calculated by dividing the total engagement by the total reach. It is usually expressed as a percentage so you have to multiply the quotient by 100.

What does 1 engagement mean on Twitter?

On Twitter, the term "1 engagement" refers to a single interaction with a tweet. An engagement includes various actions taken by users, such as liking, retweeting, replying, or clicking on the tweet. So when you see "1 engagement" on a tweet, it means that the tweet has received one interaction from a user, which could be a like, retweet, reply, or click.

Is 7% a good engagement rate?

Yes, a 7% engagement rate on social media, including Twitter, is generally considered good. It indicates that 7% of the audience is actively interacting with the content, which is above-average and signifies a positive response to the posts or tweets.

What is engagement rate formula?

The formula for engagement rate is engagement divided by actual reach and multiplied by 100.

What is a good engagement rate?

A good engagement rate on Twitter can vary depending on factors like the size of your following, industry, and the type of content you share. However, as a general guideline, an engagement rate of 1% to 3% is considered decent, while rates above 3% are considered good, and rates above 5% are excellent. Higher engagement rates indicate that a significant portion of your audience is actively interacting with your tweets, which is a positive sign of audience interest and involvement.

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